Long-term investing
Building a portfolio gradually over years, with clear information about risk and fees.
A modern platform for Serbia
The world's markets, within reach.
Via is creating a clear digital experience to help people in Serbia understand their choices, start investing and build financial security over time.
One simple journey
From saving to investing — in one flow.
Moving from saving money to investing it can feel complicated, fragmented and difficult to trust. Via plans to bring learning, account opening, funding, investing and portfolio tracking together in one straightforward experience.
01
Learn
Plain-language guidance in Serbian about products, fees and risk.
02
Start
Guided digital onboarding and simple ways to add money.
03
Invest
Planned access to a selected range of funds, ETFs and shares, subject to the final product scope.
04
Keep going
Recurring investing for retirement, children and other long-term goals.
Goals
Investing with purpose.
Via is designed for long-term goals — not short-term speculation.
For children
A foundation for the future — planning savings for education and first steps into independence.
For retirement
Regular investing today as a complement to pension security tomorrow.
Product vision
Portfolio overview — illustrative concept.
An illustration of the future experience. The screens shown are conceptual — no real data, prices or performance.
via.rs / appPlatform concept
Illustrative concept — not a functioning application
Overview
Holdings
Goals
Learn
Your goals
No real data shown
Long-term savings+6.2% p.a.
Fund for children+4.8% p.a.
Future retirement+5.5% p.a.
Conceptual trend illustration
PortfolioBenchmark
No real data shown
Next steps
- Identity verification
- Choose your goals
- First contribution
Suggested reading
- What is diversification?
- The basics of ETFs
- How to think about risk
Illustrative concept — not a functioning application
Why Via
Built to last.
Local first
Designed around Serbian language, currency, habits and market realities.
Trust at the core
Clear risk information, transparent fees and simple explanations of how money and investments are held.
Experienced foundation
Serbian and Nordic capital-market expertise, proven technology and established financial infrastructure.
Built to grow
Starting in Serbia, with a long-term ambition to serve the wider Balkans.
A long-term vision
The next step for savers in Serbia.
Serbia has a strong culture of saving and growing use of digital financial services. Via aims to help more households take the next step: from saving alone toward informed, diversified long-term investing for the goals that matter most.
Interested in Via?
We're open to conversations.
We welcome conversations with potential partners, investors, institutions and future collaborators.
FAQ
The basics about Via.
Contact
Tell us about yourself.
This is a preview of the planned contact form. Submission is not active yet — it will be enabled before launch.
Form submission will be activated before launch.